The Southern 100 Road Races fondly known as “the friendly races” are pleased to announce new opportunities for businesses and supporters to get involved in one of the premier sporting events in the British Isles.
Building on the continued success of the meeting which goes from strength to strength each year, the Southern 100 has seen a remarkable increase in both attendance and online engagement. With more visitors travelling to the Island and a growing global audience following the action digitally, sponsors can now benefit from greater exposure than ever before.
For 2026 and beyond, the Southern 100 is offering three exciting ways to showcase your support:
Corner Sponsorship – Associate your business with one of the Billown Course’s famous corners, securing visibility to thousands of spectators and across official coverage online. Pole Protector Sponsorship – Support the safety and infrastructure of the course with branded pole protectors, highly visible to riders, fans and in event photography. Banner Advertising – Display your banner on the course and gain valuable exposure, both at the races and through the growing volume of online media shared worldwide. Speaking on the announcement, George Peach, Club Chairman said:
“The Southern 100 continues to grow year on year, both here on the Island and across the world online. These new sponsorship opportunities give businesses a chance to be part of that story, supporting road racing while reaching a passionate and engaged audience.”
Businesses and individuals interested in sponsorship packages can download and view the packages available here or contact the Southern 100 Road Races directly at callum@southern100.com / 07624 484252